New templates for Higher Logic Thrive Marketing means an easier build moving forward.

Lead Gen Campaigns to acquire members are critical in the success of associations - check out this way to convert interested prospects

Associations rely heavily on email, but few are doing it right.

Successful renewals start with strong onboarding, data-driven timing, and multi-channel outreach—email, ads, calls, and more!

Mark your calendars for Higher Logic Super Forum, happening March 26-28 in Nashville, TN ! I’m Amber Worthen, Founder and CEO of Email...

I was thrilled to be asked by ASAE: The Center for Association Leadership  to speak at Membership Monday about email. I shared all of my...

In all of the emails we have read, there is a very common theme among associations – they all say “Register Now” or “Renew Now” over and...

Association Forum Holiday Showcase was warm, inviting, and full of amazing vendors! Great sessions and great people—see you next year!

Onboarding, Re-Engagement and Renewal campaigns are the most important campaigns associations do every year for their members. The three...

CSAE Annual Conference in Ottawa impressed with top-notch keynotes, insightful sessions on AI, team building, branding, and great networking

iMIS Innovations Conference: Key membership tips—quick onboarding, re-engagement, omni renewals, and annual email refreshes!

If you want your emails to improve, you must have a standard email process and an email schedule with rules that everyone follows.

Email is at the core of effective association communication—but mastering it takes strategy and skill. I had the pleasure of joining The...

The Elections are going to impact your emails it's time to adjust your email strategies and get everyone on the same page.

Apple Mail in iOS 18 is rolling out a feature, in September, that will change the way we handle emails: categorization tabs. Like Gmail’s...

Member Re-Engagement campaigns are a critical step before launching your renewal campaign, plus they are easy.

15 Email Design Best Practices

Do you get anxiety hitting send on an email going to thousands of your members? We used to, too. When I was first sending out emails to...

Budgeting season is upon us. If you have any email goals, here are some budget ideas to keep in mind: Moving Email Platforms Starting at...

Email is the heart of an association’s communications hub. One hurdle we hear time and again with association email strategy is, "I just...