New Templates: Higher Logic Thrive Marketing

At Higher Logic Super Forum 2025 I taught a learning lab on creating templates. If you are a long-time user of Higher Logic Thrive Marketing – or Informz – you know that well-built templates are essential to making email building a breeze.

In March, Higher Logic launched new templates in the gallery that are easier to use, and have many custom layouts already built. Here’s 3 highlights to get you started:

1. Check out the templates, how to set them up and view video tutorials from Higher Logic here.

   
   

2. Assuming you have a lot of great templates already, you can easily copy custom layouts from the new templates into your existing templates to make your life easier. Activate the new templates, then go into your existing template > Open custom layouts > Scroll to the bottom > Copy custom Layouts > Select the new template > Select any layout you want to copy

   
   

3. Find the new templates by Go to Messages > Templates > Little orange + sign to create. Scroll all the way to the bottom to find the new lineup, click to select.  

Template Best Practices

The new templates will help you create templates faster but the 2 most important pieces of a well built template still need to be built in by you.

1. Add a preheader at the top of the template

   1. A preheader is the preview text that shows up in the inbox that helps entice them to open your email. You need it, add it.

2. Fill in the Theme tab

   1. Save a lot of time by filling in your default settings, especially the text section. Use our email style guide to fill in the theme tab completely to ensure your branding stays intact and you don’t have to think about it.

Once you have all the elements you need, building your emails should be easy. If it isn’t, book a call with us, we’re happy to help problem solve why.